This week Mercedes has shot to the viral lobes of our brains with a fantastic spot focusing exclusively on “dancing” chickens. Produced the old-fashioned way — no CGI, just clever choreography — Mercedes communicates a powerful brand concept, its “Magic Body Control” stability system, by showing a comically similar [...]
Barely two weeks old, Chipotle’s “Scarecrow” commercial has rocketed past 6 million views on YouTube, and caused just as many tongues to wag — for, against, and in between. But what makes the viral vid so effective isn’t the heartstring-tugging animation.
It’s what both pro- and con-sters are [...]
Ever wonder how Olympic advertising gets sold? According to AdAge, it’s in smaller and smaller slices. While “rings holders” like McDonald’s or Visa are already tied to the IOC and/or USOC, NBC Universal often has to sell its ad space elsewhere. That means breaking up categories into sub- (and sub-sub) [...]
Remember learning about Schadenfreude from the hilarious Avenue Q (the folks who brought us The Internet is for Porn?) It’s deriving pleasure from watching someone else struggle. But this hilariously painful clip has a happy [...]
First, notice the headline is not $36 million Cuban Yoenis Cespedes — an even more unlikely signing — but a player who will make less than minimum wage, [...]
For those who complain there’s not enough “real” people on t.v., welcome to NBA star Magic Johnson‘s new ASPIRE network for African-American audiences, and filmmaker Robert Rodriguez‘s El Rey for the Hispanic market. For those suspicious of media monopolies: [...]
Happy Valentine’s. Storytelling is an indelible driver of success in both business and romance. So check out how one comedian wooed audiences with his parents’ incredible love story – via Twitter.
If you want people to actually return your carefully crafted email, take a close look at this article from Mashable, who presents an infographic that analyzes Google‘s finding from its Boomerang plugin.
> Avoid using words like “join” or “invite” in the title. These get junked.
> Want your email [...]
According to the Chronicle’s venerable Matier and Ross, the city of Oakland is committing $3M to HKS Inc. (designers of this year’s Super Bowl site,) JRDV Architects, and Forest City Enterprises, in the hopes of sculpting a plan that will keep the A’s — and the [...]
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