Ever wonder how Olympic advertising gets sold? According to AdAge, it’s in smaller and smaller slices. While “rings holders” like McDonald’s or Visa are already tied to the IOC and/or USOC, NBC Universal often has to sell its ad space elsewhere. That means breaking up categories into sub- (and sub-sub) [...]
Remember learning about Schadenfreude from the hilarious Avenue Q (the folks who brought us The Internet is for Porn?) It’s deriving pleasure from watching someone else struggle. But this hilariously painful clip has a happy [...]
First, notice the headline is not $36 million Cuban Yoenis Cespedes — an even more unlikely signing — but a player who will make less than minimum wage, [...]
For those who complain there’s not enough “real” people on t.v., welcome to NBA star Magic Johnson‘s new ASPIRE network for African-American audiences, and filmmaker Robert Rodriguez‘s El Rey for the Hispanic market. For those suspicious of media monopolies: [...]
Happy Valentine’s. Storytelling is an indelible driver of success in both business and romance. So check out how one comedian wooed audiences with his parents’ incredible love story – via Twitter.
If you want people to actually return your carefully crafted email, take a close look at this article from Mashable, who presents an infographic that analyzes Google‘s finding from its Boomerang plugin.
> Avoid using words like “join” or “invite” in the title. These get junked.
> Want your email [...]
According to the Chronicle’s venerable Matier and Ross, the city of Oakland is committing $3M to HKS Inc. (designers of this year’s Super Bowl site,) JRDV Architects, and Forest City Enterprises, in the hopes of sculpting a plan that will keep the A’s — and the [...]
Writing and exercise are two of my favorite topics, so I’m pleased to pass along this Fast Company piece on famed author Haruki Murakami and his obsessive running routine. As the title implies, Murakami’s insights are applicable to anyone looking to apply physical activity to the creative world, or vice versa.
A recent HBR piece from Tony Schwartz covers a lot of ground. Beginning at the World Economic Forum, Schwartz queries Nobel Prizewinners and CEOs about neglecting the future in favor of immediate results, often to our detriment. There’s a lot of meat in this article (don’t forget to follow [...]
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