Ever wonder how Olympic advertising gets sold? According to AdAge, it’s in smaller and smaller slices. While “rings holders” like McDonald’s or Visa are already tied to the IOC and/or USOC, NBC Universal often has to sell its ad space elsewhere. That means breaking up categories into sub- (and sub-sub) [...]
If you printed and stacked every photo uploaded to the internet in a day, how would it compare to the Eiffel Tower? Ten Eiffels? One hundred?
Infographics are the rage right now, and why not — they contain a lot of info in fun-little-cartoon form. Find out how many emails are sent, how many [...]
Some thoughts are leaking out on Major League Baseball‘s upcoming decision on the A’s attempt on the Giants’ South Bay territorial rights — and these whispers scare the green and gold. Not only has Commissioner Bud Selig stalled his decision, it [...]
Remember learning about Schadenfreude from the hilarious Avenue Q (the folks who brought us The Internet is for Porn?) It’s deriving pleasure from watching someone else struggle. But this hilariously painful clip has a happy [...]
You’ve heard of the wisdom of the crowd. It works: crowds tend to be smarter than the individuals of which they’re made up. Ironically, recent evidence suggests that even crowds can be influenced by a certain few charmers… right back into mediocrity.
The question has been afoot for at least two years now: is impact investing truly its own asset class? The question is asked often, which shines a light on the phenomenon’s staying power. To answer it, one starts with definitions. The tougher question may be: What is impact investing?
An asset class is defined [...]
There’s a lot of buzz going around about Manny Ramirez bringing his exploits to the East Bay. And it makes a lot more sense than it sounds.
First, notice the headline is not $36 million Cuban Yoenis Cespedes — an even more unlikely signing — but a player who will make less than minimum wage, [...]
For those who complain there’s not enough “real” people on t.v., welcome to NBA star Magic Johnson‘s new ASPIRE network for African-American audiences, and filmmaker Robert Rodriguez‘s El Rey for the Hispanic market. For those suspicious of media monopolies: [...]
Heard of TOMS shoes and apparel? Hot, hot, hot. Use any consumer metric you like. I’ll just say: TOMS’ LinkedIn company profile lists 51-200 employees; yet they’re hiring for 44 positions, like, yesterday. TOMS’ differentiating factor: buy a pair for yourself or [...]
What is augmented reality? Go ahead, insert your best magic mushrooms quip here. The answer, though, is an ad campaign that’s literally more than meets the eye.
Tic Tac, among others, is leveraging this new trend, in this [...]
