This week Mercedes has shot to the viral lobes of our brains with a fantastic spot focusing exclusively on “dancing” chickens. Produced the old-fashioned way — no CGI, just clever choreography — Mercedes communicates a powerful brand concept, its “Magic Body Control” stability system, by showing a comically similar [...]
Barely two weeks old, Chipotle’s “Scarecrow” commercial has rocketed past 6 million views on YouTube, and caused just as many tongues to wag — for, against, and in between. But what makes the viral vid so effective isn’t the heartstring-tugging animation.
It’s what both pro- and con-sters are [...]
Ever wonder how Olympic advertising gets sold? According to AdAge, it’s in smaller and smaller slices. While “rings holders” like McDonald’s or Visa are already tied to the IOC and/or USOC, NBC Universal often has to sell its ad space elsewhere. That means breaking up categories into sub- (and sub-sub) [...]
Infographics are the rage right now, and why not — they contain a lot of info in fun-little-cartoon form. Find out how many emails are sent, how many [...]
Some thoughts are leaking out on Major League Baseball‘s upcoming decision on the A’s attempt on the Giants’ South Bay territorial rights — and these whispers scare the green and gold. Not only has Commissioner Bud Selig stalled his decision, it [...]
Remember learning about Schadenfreude from the hilarious Avenue Q (the folks who brought us The Internet is for Porn?) It’s deriving pleasure from watching someone else struggle. But this hilariously painful clip has a happy [...]
You’ve heard of the wisdom of the crowd. It works: crowds tend to be smarter than the individuals of which they’re made up. Ironically, recent evidence suggests that even crowds can be influenced by a certain few charmers… right back into mediocrity.
The question has been afoot for at least two years now: is impact investing truly its own asset class? The question is asked often, which shines a light on the phenomenon’s staying power. To answer it, one starts with definitions. The tougher question may be: What is impact investing?
An asset class is defined [...]
First, notice the headline is not $36 million Cuban Yoenis Cespedes — an even more unlikely signing — but a player who will make less than minimum wage, [...]
For those who complain there’s not enough “real” people on t.v., welcome to NBA star Magic Johnson‘s new ASPIRE network for African-American audiences, and filmmaker Robert Rodriguez‘s El Rey for the Hispanic market. For those suspicious of media monopolies: [...]
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